Challenge: Resistance to Change

Introducing User Needs Mapping can meet resistance from teams and leadership. This reluctance often stems from a lack of understanding, fear of disruption, or skepticism about its value.

Strategies to Overcome Resistance

1. Start Small

Begin with a pilot project for one team or department. Focus on delivering quick wins that demonstrate the value of User Needs Mapping.

2. Involve Stakeholders Early

Engage team members and leadership in the process from the start. Explain the benefits and show how the approach aligns with organizational goals.

3. Highlight Success Stories

Share examples from other organizations, such as Passenger’s Case Study, to build confidence and excitement.

Practical Tips

  • Use visuals and simple explanations to demystify the process.
  • Celebrate early successes to build momentum.
  • Provide resources and training to ease adoption.

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