When Product and Engineering teams don’t align, progress can grind to a halt.
Wouldn’t it be great to align product and engineering with…
Welcome to User Needs Mapping, an approach to bridge the gap,
so your teams can collaborate more effectively and deliver value faster.
Why is delivery taking so long? Let’s fix it.
Why does it feel like product and engineering are always out of sync? Product demands new features yesterday, engineering struggles to keep up, and your users are left waiting. These silos create bottlenecks, delays, and frustration. The good news? It doesn’t have to be this way.
Complexity is slowing you down. Here's how to simplify.
Your organization is made up of people, processes, and technology (a socio-technical system). As the organization grows, it becomes more complex. The technical systems become larger and more processes are introduced to try to manage dependencies between the systems but we often don’t pay enough attention to the people part of the overall system.
Stay ahead in a world of constant change.
Your Customer, Market and Technology are the three main drivers of value in your organization. They are continuously evolving and the rate of change is only increasing. Organizations need to be able to respond to these changes quickly and effectively. This means being able to sense when to change i.e. spot the signals and then act quickly.
The journey to success
Start your transformation with User Needs Mapping. Align your teams, simplify complexity, and create a seamless flow of value to your users. It is a practical, accessible, and scalable approach that can be used by teams of any size, with or without prior experience in advanced frameworks such as Wardley Mapping or Domain-Driven Design.
We seek to start a conversation between product and engineering teams to align around the needs of the users we are trying to serve. We do this via visualizing the value chain which helps us to understand the flow of value through the organization.
Real-world results
Transforming organizations, one map at a time.
Passenger Case Study: Discover how a mobile ticketing company used User Needs Mapping to disccover value streams and align their teams for optimal delivery. Read the story.‘User Needs Mapping has helped us to identify previously unseen ways of organizing our teams and was a valuable part of applying Team Topologies at Passenger’ Tom Quay, CEO, Passenger
User Needs Mapping has become a “go-to” technique used within the Team Topologies community.
What do some of our practitioners say?
Have you tried User Needs Mapping? We’d love to get your feedback. Let us know your thoughts.
Resources to get started
Here is a talk from Fast Flow Conf 2023 gives a great overview of User Needs Mapping.
If you are interested in learning more, take a look at the resources:
Step-by-step guide to User Needs Mapping: Learn how to use User Needs Mapping to align your teams around the needs of your users. Read the guide.
Common challenges and how to overcome them: See how organizations have overcome common challenges with User Needs Mapping. Read the article.
Key takeaways for success: Learn the key takeaways for success with User Needs Mapping. Read the article.
Want to run a workshop at your organization?
If you would like to explore running a workshop at your organization, take a look at our workshop page for more information.
Learn more about workshopsJoin the community
A network of innovators and changemakers.
User Needs Mapping is more than a technique, it’s a mindset. Join a growing community of practitioners, learn from their experiences, and share your own journey.
In the community you get access exclusive resources, collaborate with peers, and learn from industry leaders.
Together, we can create teams that deliver value faster, with less friction.
Join the conversation in the community.
Get started today
Ready to align your teams and deliver faster? Start with User Needs Mapping.
Start Mapping Now or Get in touch if you need some help.